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How to Run a Successful Crowdfunding Campaign

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Crowdfunding is a great alternative way to fund your causes from wedding expenses, school fees, funerals, medical bills or start up. But not all of these campaigns do well and many fall short of raising the much needed capital. If you want to avoid the same fate, you should employ the following strategies to optimize your campaign for success. .

  • Think about your funding goal

When setting your funding goal try to make it as low as possible. Calculate how much money you need to cover your campaign goal and any extra expenses, including the fee that the platform takes. Do not look at crowdfunding as a way to make profit.

  • Write a compelling story

You’ll only have a few seconds to make a strong impression on your visitors, so write a detailed, truthful and compelling description of the campaign you’re raising money for. Introduce yourself briefly. Focus on the reason for your campaign, how you will spend the money and what will be achieved.

  • Market your crowdfunding campaign

Marketing your crowdfunding campaign is central to its success. Crowdfunding platforms will host your project but it is your responsibility to promote your campaign long before it starts and while the campaign is running. Set aside time before your campaign launch to use social media posts, email blasts, press, networking in your community, website promotion, exhibitions, local radio and promotional materials to create a buzz around your campaign. Aim to have a number of interested donors ready to back your campaign on day one of your launch. Some crowdfunders will have no marketing budget but they can reach out to bloggers, members of the press or community members including pastors and teachers to help spread the word.

  • Gain social proof for your Campaign

Talk to your friends and family about your campaign – are they willing to donate and share? If the answer is no, it is unlikely others will be willing to donate. Ask your family and friends to spread the word on your behalf on social media, by email, whatsapp and other means available to them. Ask friends and their friends to pin your campaign on their social media walls, display your campaign link in their instagram bio and tweet about it. Promote your campaign on the networks that best match your marketing and content strategies and where your potential supporters are most likely to be found.The wider your social reach the better. Your social media promotion should be a daily activity till you have reached your funding goal. It is not a share it once and forget thing. The same goes for family and friends who are spreading the word on your behalf.

  • Create a video that captures your audience and promotes your campaign clearly

Video clips give visitors a better idea of your campaign. Make sure that the video is interesting and clearly presents the message of your campaign.

  • Communicate effectively and honestly with all your donors and potential supporters

Make sure you communicate clearly about your campaign progress, how much more money is needed to make it a reality and answer all questions that are directed at you.Leave updates in the comments section of your campaign page. All donors should also receive an immediate thank-you email after they make a contribution. Ask them to spread the word about your campaign via email and social media. Post thank you messages on social media as well.

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Crowdfunding your Bridal Shower or wedding #Naijafundbrides

We all know how expensive Nigerian weddings can be – Introduction, Traditional wedding, Aso-ebi, White wedding, Court wedding, Pre-wedding photo shoots, Bridal showers, Honeymoon and a host of other direct and indirect expenses. We also know Nigerians are accustomed to giving and receiving cash gifts on or before the wedding. You can simplify the process of receiving donations from friends, family and well-wishers by launching a crowdfunding campaign to easily receive cash donations online. A friend could even start a fundraising campaign on your behalf to raise funds to throw you a pre-wedding party or purchase a group present. A fundraising page could also be created to receive Aso-ebi payments from all interested parties. This is a no-barrier service so no matter where your family, friends and well wishers are in the world, they can quickly make an online donation in less than a minute with local and international bank cards. When you create your campaign, make sure you share the link with family and friends by email, social media, on your invitation card or whatever means you desire. Add a short polite note and keep on reminding them. You could ask a trusted friend or family member to administer the campaign on your behalf so you can concentrate on planning your big day. Don’t forget to give updates and send Thank you notes to those who donated to your campaign.

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NaijaFund ₦200,000 Promotion Draw

Naijafund is giving away ₦200,000 to one campaign creator whose campaign raises ₦1,000,000 and above on


1] Register on the Naijafund website.

2] Create a campaign by clicking ‘Start Fundraising’ fill out the form and submit it.

3] Raise ₦1,000,000 and above on your Naijafund campaign from family, friends and supporters.

4] Join our Naijafund Facebook group here

5] Follow us on twitter @Naijafund.

Terms and conditions

1] All campaigns that have already raised over the required amount need to just join our Facebook group and follow us on Twitter and they will be automatically entered into the draw.
2] Campaigns must be genuine and have a picture.
3] Selected winner will be paid with the bank account number registered the campaign creator registered with.
4] Promo ends 12 noon 20th December, 2016.
5] Employees of NaijaFund are not eligible to enter the draw nor are their relatives or members of their families or households.
6] The determination and decision of the Naijafund team on all matters shall be final and no promotional correspondence will be entered into. The Team reserve the right in their reasonable discretion:
(a) to disqualify any claimant, competitor, campaign creator or nominee whose conduct is contrary to the spirit of the rules or the intention of the promotion and to declare as void any or all of their claims or entries based on such conduct;
(b) to add to or to waive any rules on reasonable notice; and/or
(c) to cancel the promotion or any part of it at any stage in the event of circumstances beyond NaijaFund’s reasonable control.
7] The prize is not transferable.
8] No purchase of any kind is necessary for free prize draw. Follow the directions and any terms and conditions for the promotion as published on Naijafund website.