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Covid-19 Fundraising

coronavirus Nigeria
coronavirus Nigeria

What is Coronavirus (COVID-19)?

The coronavirus family ranges from the common cold to MERS(Middle East Respiratory Syndrome) and SARS (Severe Acute Respiratory Syndrome). Coronaviruses infect animals and can be transmitted by animals to humans (zoonotic). Coronavirus disease (COVID-19) is an infectious respiratory disease caused by a newly discovered novel coronavirus. It spreads primarily through droplets of saliva or nasal discharge when an infected person coughs or sneezes and at this time, there are no specific vaccines or treatments for COVID-19 but symptoms can be treated. On March 11, the World Health Organisation declared the outbreak of COVID-19 a global pandemic, reaching more than 118 countries and affecting hundreds of thousands of people.

Measures to combat and slow down the rate of COVID-19 infection include social distancing and this has led to emergency lockdown of businesses, schools, cities, towns, country borders amongst others. In response charities, individuals and communities around the world are fundraising to help provide food, water, medical supplies and financial support to people in affected regions.

covid-19 Sokoto
Sokoto Coronavirus Fund

 Sokoto CoronaVirus Support Fund

Launch a Campaign on Naijafund

To help meet the mounting needs of people quarantined and those who have lost their means of livelihood as well as the needs of communities, you can create a crowdfunding campaign on Naijafund. Campaigns can be created on behalf of affected individuals and communities or for yourself for various reasons such as:

1] Medical supplies provision like Personal Protective Equipment (PPE) and oxygen saturation monitors to donate to hospitals and health professionals.
2] For charities and organizations.
3] For provision of care package, water, food and other basics to vulnerable members of the community.

Support can also be provided by donating to crowdfunding campaigns and sharing and creating exposure for the campaigns to attract even more donors.

#COVID19 #coronavirus #crowdfunding #pandemic


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Naijafund Reveals New Brand Identity with Redesigned Logo and Favicon

Naijafund animated logo
Naijafund crowdfunding favicon
Naijafund crowdfunding platform favicon

Naijafund is proud to announce the launch of our new logo and favicon. The newly launched assets are blue and orange in colour. The colour blue reflects trust and responsibility. Colour blue is the helper, the rescuer, the friend in need while the colour orange represents social communication, optimism and courage.

These are values Naijafund stands by and the assets reflect our value of creating a community of giving, trust and courage to face life’s situations while harnessing social interaction and truth to reach out for help. The changes have been rolled out on the website and social media channels and come ahead of the launch of exciting new features on the platform. For more, click here.

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Affiliate Marketing Basics

Naijafund affiliate marketing post image

What is Affiliate Marketing?

Affiliate marketing is the process by which an affiliate earns a commission for marketing another person’s or company’s products or services. Affiliate marketing is a popular less traditional performance-based marketing tactic to drive sales and generate significant online revenue.


                       Referral marketing

Affiliate marketing is extremely lucrative to both brands and affiliate marketers. It has been noted that 16% of all online orders can be attributed to the impact of affiliate marketing and that 81% of brands and 84% of publishers leverage the power of affiliate marketing. It is estimated that affiliate marketing spending in the United States will reach $6.8 billion by 2020.

To get started, all an affiliate needs to do is search for products and services they like, promote and earn a piece of the profit from each sale they make. If done right, an affiliate could make money at any time, from anywhere — even while they sleep!

To make this work, three different parties must be involved:

  • Sellers, vendors, service providers or product creators.
  • The affiliate or advertiser.
  • The consumer.

A] Sellers, vendors, service providers or product creators.
This is the person or company with a product or service to sell.

B] The affiliate or publisher.
The affiliate can be either an individual or a company that promotes the product or service to consumers in return for a portion of the revenue made. Affiliates can sign up directly with the company or vendor or go through affiliate networks to find products to promote.

C] The consumer.
This is the group that purchases the products and services and are the drivers of affiliate marketing. The affiliates share the products with them on blogs, websites, email, social media and messaging apps with trackable affiliate text links or banners. When the consumer buys the product or service, the seller and the affiliate share the proceeds.

Commissions on physical products are usually fairly low because of the overhead of production costs, storage costs, shipping, etc. so you’ll have to sell a whole lot more products to make a decent income. If you still decide to promote physical products, you should avoid commodity products that your readers can buy anywhere and choose high-quality, distinctive products.

Digital products, services and courses usually have greater earning potential and generally pay higher commissions than physical products because there is much less overhead to produce and distribute them. Many hosted services will offer a recurring commission – meaning you’ll get paid for as long as the customers you refer continue to use the service or like the case in Naijafund, continue raising money on their campaign.

Affiliate Marketers Payment Methods

Affiliates are paid differently depending on what method the affiliate program adopts.

1] Pay per click.
This structure compensates the affiliate after redirecting consumers from their platform to the merchant’s website. The affiliate is paid based on the increase in web traffic to the merchant’s website.

2] Pay per lead.
This program compensates the affiliate based on the conversion of leads for example, filling out a contact form, signing up for a trial of a product or service, subscribing to a newsletter, or downloading software or files.

3] Pay per sale.
This is the standard affiliate marketing structure. In this program, the merchant pays the affiliate a percentage of the sale price of the product after the consumer purchases the product as a result of the affiliate’s referral.

Advantages of Being an Affiliate Marketer

1]Passive Income: Affiliate marketing offers you the opportunity to earn residual income. You can be an affiliate marketer while holding down a regular job or studying and you get paid for your successful marketing effort even while you are away from your computer or sleeping. Once you put in the time and effort into marketing your products and services, you will start having an inflow of revenue as your referrals make purchases. Your earning is purely based on your performance so while you earn the same salary with a regular job, with affiliate marketing the sky is the limit when it comes to earning potential.

2] Work From Home: As an affiliate marketer, you can work from the comfort of your own home promoting products and services. You get to set the hours you work.

3] Flexible and Cost-effective: You are essentially a freelancer and free from travelling to work daily. You can also sign up as an affiliate for free without any upfront investment and you are free from customer support. Your job is just to link the merchant with the consumer and get paid when a sale is made.

To join the Naijafund affiliate program, CLICK HERE.

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How to Run a Successful Crowdfunding Campaign

Naijafund post image

Crowdfunding is a great alternative way to fund your causes from wedding expenses, school fees, funerals, medical bills or start up. But not all of these campaigns do well and many fall short of raising the much needed capital. If you want to avoid the same fate, you should employ the following strategies to optimize your campaign for success. .

  • Think about your funding goal

When setting your funding goal try to make it as low as possible. Calculate how much money you need to cover your campaign goal and any extra expenses, including the fee that the platform takes. Do not look at crowdfunding as a way to make profit.

  • Write a compelling story

You’ll only have a few seconds to make a strong impression on your visitors, so write a detailed, truthful and compelling description of the campaign you’re raising money for. Introduce yourself briefly. Focus on the reason for your campaign, how you will spend the money and what will be achieved.

  • Market your crowdfunding campaign

Marketing your crowdfunding campaign is central to its success. Crowdfunding platforms will host your project but it is your responsibility to promote your campaign long before it starts and while the campaign is running. Set aside time before your campaign launch to use social media posts, email blasts, press, networking in your community, website promotion, exhibitions, local radio and promotional materials to create a buzz around your campaign. Aim to have a number of interested donors ready to back your campaign on day one of your launch. Some crowdfunders will have no marketing budget but they can reach out to bloggers, members of the press or community members including pastors and teachers to help spread the word.

  • Gain social proof for your Campaign

Talk to your friends and family about your campaign – are they willing to donate and share? If the answer is no, it is unlikely others will be willing to donate. Ask your family and friends to spread the word on your behalf on social media, by email, whatsapp and other means available to them. Ask friends and their friends to pin your campaign on their social media walls, display your campaign link in their instagram bio and tweet about it. Promote your campaign on the networks that best match your marketing and content strategies and where your potential supporters are most likely to be found.The wider your social reach the better. Your social media promotion should be a daily activity till you have reached your funding goal. It is not a share it once and forget thing. The same goes for family and friends who are spreading the word on your behalf.

  • Create a video that captures your audience and promotes your campaign clearly

Video clips give visitors a better idea of your campaign. Make sure that the video is interesting and clearly presents the message of your campaign.

  • Communicate effectively and honestly with all your donors and potential supporters

Make sure you communicate clearly about your campaign progress, how much more money is needed to make it a reality and answer all questions that are directed at you.Leave updates in the comments section of your campaign page. All donors should also receive an immediate thank-you email after they make a contribution. Ask them to spread the word about your campaign via email and social media. Post thank you messages on social media as well.