If you’re raising money for something that you strongly believe in, chances are that the people in your life will be eager to support you. NaijaFund gives you the easy-to-use features to share your story with your family, friends, loved ones and community. Every campaign organizer should connect their Facebook account, use a high-quality campaign photo and clearly explain why they’re raising money. Sharing your campaign on Facebook is the single most important thing you can do. For more tips, please visit: 5 Steps to a Successful Campaign. Spread the word about your campaign to as many people as possible. Most of your initial funding will come from your network. And that is for one basic reason: Trust. It is the catalyst that gets the funding ball rolling. As you prepare to launch, view your network as having three levels.
• Level 1 – Friends, Family, and Dedicated Fans – Contribute first because trust and relationship is already established
• Level 2 – Friends-of-Friends and Acquaintances – Contribute after ‘trust signals’ are sent (i.e., see other people contribute or see other people buzzing about your project via online discussions or press)
• Level 3 – Broader Connections and the Crowd – Contribute last because it takes more work to gain their attention and win trust
Projects that raise the most are ones that start with Levels 1 and 2, and build momentum into the Levels 3.