Campaign Story

Hi, my name is Eniola Richard, and I’m reaching out with a dream that’s deeply personal. For years, I’ve struggled to find stability emotionally and financially. But despite the heartbreaks, the setbacks, and the uncertainty, one thing has stayed with me: my passion to build something for myself. Something beautiful. Something I can grow and be proud of. That’s why I want to launch Softie World a feminine lifestyle and beauty brand for young women like me. I want to sell cute, quality lashes, lip gloss, press-on nails, soft girl accessories, hair clips, water bottles, scrunchies, and more. I want my brand to speak softness, strength, and self-love. I have the full business plan ready. I’ve poured in the effort, the vision, and the heart but what I don’t have is the capital to begin. I’m asking for ₦1,000000 to help me:

• Buy my first inventory
• Package and deliver orders
• Set up branding and promotion
• Launch properly on Instagram and WhatsApp

If you can help, no matter the amount, I’d be deeply grateful. And if you’d like to read my full business proposal, please DM me and I’ll send you the PDF. This is more than a business it’s my hope for freedom, purpose, and stability. Thank you for believing in me.💛