EXECUTIVE SUMMARY

Company Name:-
LEEYOUNG NATURELLE HAIRCARE

Brand Name:- LEEYOUNG NATURELLE

Slogan:- “Healthy hair Starts here”

BRAND VOICE &STORY

LEEYOUNG NATURELLE was borne out for women Experiencing Stunted growth, Hair loss,Thining, Alopecia and Not able to retain length.
Our formula is backed by Ayurvedic herbs and Natural Ingredients Known to promote healthy Hair and also provide Effective Solutions to support you hair needs.
Experience Visible results with our products.

MISSION:- To provide Solutions to w women with hair challenge,Supply Superior Haircare products and Meet Consumer Needs

VISION:- To be a leading global brand known from Africa, producing Result Oriented luxury haircare products

VALUES:- Quality, Innovation and meeting customers Needs

PRODUCTS FEATURES

– Deep Cleansing and Hydration
– Conditioning and Rejuvenate
– Ayurvedic and Gentle Formula
– length Retention
– Strengthen and Restoration

KEY PRODUCTS

– Refresh Hair spray
– Stimulating hair growth oil
– Thick magic hair oil
– leave in Conditioner
– Ayurvedic hair growth butter
– Moisture Restore hair cream
– Cleansing shampoo
– Moisture Conditioner

MARKET ANALYSIS
Target Audience:- Affluent,trend Conscious women with Straight relaxed hair and Natural hair . Age 15-65years

Channels:- Salons, Retailers,Online stores, Word of mouth, Social media platform, Tradefairs etc