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How to Run a Successful Crowdfunding Campaign

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Crowdfunding is a great alternative way to fund your causes from wedding expenses, school fees, funerals, medical bills or start up. But not all of these campaigns do well and many fall short of raising the much needed capital. If you want to avoid the same fate, you should employ the following strategies to optimize your campaign for success. .

  • Think about your funding goal

When setting your funding goal try to make it as low as possible. Calculate how much money you need to cover your campaign goal and any extra expenses, including the fee that the platform takes. Do not look at crowdfunding as a way to make profit.

  • Write a compelling story

You’ll only have a few seconds to make a strong impression on your visitors, so write a detailed, truthful and compelling description of the campaign you’re raising money for. Introduce yourself briefly. Focus on the reason for your campaign, how you will spend the money and what will be achieved.

  • Market your crowdfunding campaign

Marketing your crowdfunding campaign is central to its success. Crowdfunding platforms will host your project but it is your responsibility to promote your campaign long before it starts and while the campaign is running. Set aside time before your campaign launch to use social media posts, email blasts, press, networking in your community, website promotion, exhibitions, local radio and promotional materials to create a buzz around your campaign. Aim to have a number of interested donors ready to back your campaign on day one of your launch. Some crowdfunders will have no marketing budget but they can reach out to bloggers, members of the press or community members including pastors and teachers to help spread the word.

  • Gain social proof for your Campaign

Talk to your friends and family about your campaign – are they willing to donate and share? If the answer is no, it is unlikely others will be willing to donate. Ask your family and friends to spread the word on your behalf on social media, by email, whatsapp and other means available to them. Ask friends and their friends to pin your campaign on their social media walls, display your campaign link in their instagram bio and tweet about it. Promote your campaign on the networks that best match your marketing and content strategies and where your potential supporters are most likely to be found.The wider your social reach the better. Your social media promotion should be a daily activity till you have reached your funding goal. It is not a share it once and forget thing. The same goes for family and friends who are spreading the word on your behalf.

  • Create a video that captures your audience and promotes your campaign clearly

Video clips give visitors a better idea of your campaign. Make sure that the video is interesting and clearly presents the message of your campaign.

  • Communicate effectively and honestly with all your donors and potential supporters

Make sure you communicate clearly about your campaign progress, how much more money is needed to make it a reality and answer all questions that are directed at you.Leave updates in the comments section of your campaign page. All donors should also receive an immediate thank-you email after they make a contribution. Ask them to spread the word about your campaign via email and social media. Post thank you messages on social media as well.

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Naijafund Crowdfunding Platform Makes Crowdfunding Globally Accessible to Nigerians

crowdfunding, Nigeria, Nigerians, raise money, fundraising, #crowdfunding, #Naijafund, #Nigeria

Lagos, Nigeria, February 8, 2018 – Naijafund is a crowdfunding website aimed at Nigerians wherever they are to raise money online for anything. Anyone with a Nigerian bank account can launch a campaign on the website and share their campaign easily with the social media sharing tools available on each campaign page.

The crowdfunding website is a donation-based website that operates a keep all you raise model and prohibits offering of rewards or perks in return for donations. Donations to campaigns are remitted to the campaign creators’ bank accounts without any extra action required from them. It is free to register and create a campaign and campaigns are only subjected to fees when donations are made.

Naijafund ( crowdfunding platform has over twenty five campaign categories but popular categories include: Medical, Education and Business. In recent times, there has been a rise in fundraising campaigns in the politics category.

“This is not surprising since the political campaigns for the 2019 General Elections are fast approaching” Said the CEO and Founder Amaka Osemene.

With Naijafund, users on the crowdfunding platform are exposed to philanthropic individuals and organizations that they ordinarily wouldn’t have had access to.

“The crowdfunding service has also been able to facilitate people in making contributions towards a common goal” said Osemene. “People have found it easier to collect contributions from family, friends, classmates and members of associations on the platform towards their annual meetings, weddings, funerals and parties regardless of participants’ location”.

The Naijafund android app is available for download on its website with other operating systems versions planned for future release.

About Naijafund

Naijafund is a crowdfunding platform that brings together fundraisers and donors to help realise dreams. The platform is Headquartered in Lagos State, Nigeria and was founded by Amaka Osemene in 2016. More can be found on

For more information, contact:
Amaka Osemene
Email: [email protected]
Phone: +447712176025



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NaijaFund Promotion Draw

Naijafund is giving away ₦100,000 to one campaign creator whose Naijafund campaign raises ₦10,000 and above on


1] Register on the Naijafund website.
2] Create a campaign by clicking ‘Start Fundraising’ fill out the form and submit it.
3] Raise a minimum of ₦10,000 on your Naijafund campaign from family, friends and supporters.

Terms and conditions

1] All campaigns that have already raised the required amount will be automatically entered into the draw.
2] Campaigns must be genuine and have a picture.
3] The winner’s Naijafund campaign will receive the prize donation.
4] Promo ends 12 noon 20th December, 2017.
5] Employees of NaijaFund are not eligible to enter the draw nor are their relatives or members of their families or households.
6] The determination and decision of the Naijafund team on all matters shall be final and no promotional correspondence will be entered into. The Team reserve the right in their reasonable discretion:
(a) to disqualify any claimant, competitor, campaign creator or nominee whose conduct is contrary to the spirit of the rules or the intention of the promotion and to declare as void any or all of their claims or entries based on such conduct;
(b) to add to or to waive any rules on reasonable notice; and/or
(c) to cancel the promotion or any part of it at any stage in the event of circumstances beyond NaijaFund’s reasonable control.
7] The prize is not transferable.
8] No purchase of any kind is necessary for free prize draw. Follow the directions and any terms and conditions for the promotion as published on Naijafund website.
9] Entrants must be above 16 years of age.
10] Entrants must be Nigerians and own a Nigerian bank account to receive price.